We know that everyone loves a good night sleep – we love the feeling of waking up energized and ready to tackle all the obstacles that may confront us that day. However, the more we talk about sleep, the more we hear about how little sleep people are getting.
It is now well known that the pillow and mattress you choose play a critical role in achieving a restful night sleep, and increasing productivity and energy levels. Many of us try different types of pillows and become confused and frustrated when it comes to buying the right mattress, as everything seems to look and feel the same. Making the right decision on this investment ends up taking much time and energy from a person who is already feeling depleted after not having slept.
Our story begins with the introduction of our Air Flow pillow. We started educating the industry on the importance of finding the right pillow, which accounts for 25% of our sleep surface and supports our head and neck.
In order to find the right pillow, we wanted to make sure that our pillows would include the proper formula, including the following characteristics: non-temperature sensitive so the surface wouldn’t get too hot and soft or too cold and hard; material that would adapt to the body while giving the right head and neck support.; healthy, luxurious product with quality certifications; and a pillow cover with treatments that further enhance the features of the pillows
We were very successful at launching this new pillow; with many consumers raving about the enhanced breathability component of our pillow. Since this first achievement in the pillow industry 10 years ago, we have created a full collection of pillows for all types of sleepers and their unique preferences.
In 2012 we responded to our customers requests to make mattresses using the same technology we use in our pillows. We’ve been testing the market to find the right models to fit all sleepers and came up with the collections you see today.